A small boy takes his first bite of a red, shiny, apple. The simultaneous tart and sweet tastes explode into a lifetime memory!

Though consumed half way around the world, that apple was grown under the warm Nelson sun in New Zealand. Nelson's high sunshine hours, gentle rains and clean, fertile soil produce a superior and 'balanced basket' of delicious apples, pears and kiwi fruit.

We have the added advantage of supplying summer fruit to Northern Hemisphere markets in winter and that's where Vision Fruit come in!

Vision Fruit Ltd is a New Zealand Fruit Logistics Company owned by Nelsons' leading apple, pear and kiwifruit growers, packhouse and coolstores.

We create 'quality' relationships with discerning produce buyers worldwide.
We deliver an unsurpassed quality of New Zealand fruit.
The strength of our Vision network ensures only the highest quality produce will leave the orchard gate to travel overseas to supermarket chillers and restaurant tables worldwide.

Find out more about buying Vision Fruit and about our associated grower marketing companies Golden Bay Fruit Ltd and Fresh Nelson Ltd.