ABOUT VISION FRUIT

In 2000 deregulation came into effect in the New Zealand pip fruit industry.

This has created opportunities for New Zealand exporters to develop international markets and seek out new trading partners.

Vision Fruit shareholders came together with exactly those goals in mind.

Vision Fruit provides leadership, challenges the status quo and believes in quality and innovation.

Description of Business Activity

Vision Fruit is a highly experienced logistics company. On a day to day basis the company is involved in four main activities:

• Creating direct relationships with overseas customers who import quality fruit.
• Supplying quality fruit to existing exporters.
• Strategically planning the logistical transportation of fruit.
• Supporting our supply chain to achieve the market driven requirements.

The Vision Fruit 'basket' exclusively contains Apples, Pears and Kiwifruit.

Location

We are based in Motueka located approximately 50 minutes from the city of Nelson, in the heart of orchard growing country.

Vision Shareholders
Shareholders are vertically integrated from Growing/Packing/Coolstorage and managing all logistics into market.

Sharing the vision are shareholders:

• Birdhurst Ltd
• Rod Fry LTD
• Wakatu Incorporation
• J Lambie
• Heywood Orchard LTD
• Thomas Bros
• Darien Beckett

Organisational Structure:

Vision Fruit operates under a lean management structure enabling the economies of a smaller, highly resourced 'head office' to be passed on to both customer and supply base.

Directors Click on image to read about......
Chairman Evan Heywood	Dep Chair William Thomas
Rod Fry	Mike Perrett
Richard Brown	Darien Beckett
Management
Mark Edgecombe General Manager
Operational Structure:
Commercial Bankers   Accountant Solicitors	National Bank, Nelson Milnes Beatson & Associates Fletcher Vautier Moore

 

If you require any further information about Vision Fruit please email
Darien Beckett General Manager